It promotes and supports young artists and outstanding achievements in the short film. The main part of the 26th edition of the festival took place at the turn of November and December 2017 in Gdańsk. As part of the Lublin replica, we will see two sets of short films – on June 11th, feature films, animations and experiments, on June 12th – American Commercials 2017.

Polish premiere of the “Art & Technique of the American Commercial” tape consisting of advertising films shot by prominent artists and included in the permanent collection of the Museum of Modern Art in New York (MoMA).

This set of advertising films is a unique story about modern America. About ordinary people, their joys and troubles; about the world of great politics too. But above all about emotions. The authors of ideas from the best advertising agencies know that they can not lose a second of airtime and to be successful, they must be close to people and current events. In America, advertising is specific because it reaches different ethnic groups, many cultures. These films should therefore please everyone. They also like us, although we do not know the advertised products most often. They transport us to the world of big brands for a moment and are an example of top-level advertising.